Featured Role
HENSEL PHELPS / 2021
Hensel Phelps Construction Co. is one of the largest general contractors and construction managers in the United States, ranked consistently among ENR's (Engineering News-Record) top 20 Contractors. Hensel Phelps has grown into a multibillion-dollar employee owned, national contractor with an eclectic and unparalleled portfolio of successfully completed projects. Hensel Phelps currently has eight different district offices located across the nation, and has over 4,000 employees.
I began my contract after one of the hardest years a business had to go through due to COVID-19. Although 2020 was a tough year, Hensel Phelps managed to still exceed their performance goals. I was in charge of developing their performance goal, company-wide, international event from concept to launch. The key word was "momentum" which became the new brand and theme for all of 2021. |
Perpetual motion, movement and energy ” |
Momentum signified the company as a whole continuing to work together to carry over all the success into the next year of 2021. Working alongside the creative team we began to conceptualize that the best way to convey this theory figuratively is through a scientific device known as Newtons Cradle.
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RESUME
SWITCHBACKS FC / 2022 - PRESENT
Taking the lead on designing creative content for all social platforms as well as designing all marketing and sales campaigns in forms of all media ranging from SEO and social posts to billboards and semi-truck wraps. HENSEL PHELPS / 2021
Development of the concept of corporate identity for Hensel Phelps annual performance goal event based on the theme of momentum. Not only were my style guides created for the event, ut are still in use today SEO DESIGN CHICAGO / 2020
Branding / Advertising for multiple clients including ArchIntel and Judge Crawley for Illinois 3G MAIL / 2020
Branding campaign for a U.S. postal service contracter that delivers mail and packages in Boulder CO. |
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